1Km of Fun!

•

Background

Landmark beach is a prime beachfront destination where the sea meets fun activities, and all-round entertainment. Since it’s launch in 2018, the brand has looked to create a positive outlook for Tourism in Africa’s most populous nation; Nigeria.
With an average footfall of about 18,000 guests weekly (non peak period), Landmark beach is the most visited beach in Lagos.

With the rapid rise of other beach front locations in Lagos, there was a need for Landmark to position itself as the go to destination for fun lovers in Lagos.

1Km of Fun!
The idea here was simple. What do all the beaches in Lagos have in common? Water, sand and good ambience.

What does Landmark have over them all? The variety of interactive activities that transform a typical beach day into an adrenaline-fueled adventure along the 1km stretch of shoreline.

So we created a video with the aim of capturing what 1km of fun on the beach looks like!